Jackie Mack is our Residential Real Estate member. Jackie discussed some home buying statistics by giving us a quiz. She said only 1% of buyers are now finding their home through a print ad. Her company still advertises in the Wall Street Journal because she says it’s the #1 read publication in the world but the vast majority of buyers are searching on the web with 45% using tablets and smartphones. She also has listings in all the other real estate websites including some of her competitors. Sotheby’s, however, doesn’t allow other companies on their websites.
Remember Jackie Mack and Jameson Sotheby’s International Realty when you hear your associates mention that they are looking to purchase or sell residential real estate.