Jim spoke of the importance of taglines for brand recognition. He named several taglines of famous companies and asked who they were associated with as a demonstration of how well they stick in your mind.

Having a good tagline means money coming into your business. Jim says his tag: “Heavenly Writing that Sells like Hell” has made him $50,000 in his business. Once you have a good one then put it everywhere: website, print materials, vehicles.

Taglines should include a promise you will be delivering, what your special talents are, your passions, vision, mission.

Give Jim a call to give your tagline the extra zip it needs for better branding.